Wholesale jewelry includes jewelry items of all kinds that are sold in bulk by wholesalers of jewelry. Jewelry is very popular in India especially because of the affinity still maintained by the people towards their customs and traditions. All the Indian festivals involve the use of jewelry. Jewelry is also an integral part of important religious ceremonies. All the major deities in Indian temples like Ganesha, Lakshmi and Vishnu are heavily ornamented with jewelry. The craze of jewelry in India is, thus, all pervading. People of all classes and social standings love to buy jewelry. Jewelry also forms an important part of the assets of Indian households.

Wholesale jewelry in India includes a large number of items. These are � ethnic jewelry in gold, silver and other precious metals, tribal jewelry, shell jewelry, vintage jewelry, astrological jewelry, Artificial Fashion Jewelry, cubic zirconium jewelry, sterling silver jewelry and coins jewelry.

India is one of the biggest countries of the world, and it is also varied in terms of ethnicity. This has had a bearing on the jewelry of India too. Different regions of the country have different styles of jewelry that are unique to that region. Naturally, every region has developed its own wholesale jewelry businesses. For example, Filigree work is found in bulk in the states of Orissa and Andhra Pradesh. In Jaipur, Rajasthan, meenakari, a form of enameling is common. Kundan jewelry is available in wholesale in many important Indian cities, notably Delhi. This is an expensive form of jewelry which involves setting of precious stones in gold. Silver beads wholesale business is thriving in Rajasthan, Gujarat, Himachal Pradesh and Madhya Pradesh.