Distribution Network



Distribution Channel:

For any industry it is very essential to have a cost effective and efficient distribution channel that adds value into whole value chain. Effective Distribution channel and Integrated Supply Chain Management help in growth of industry and make it more competitive. India has large and diversified Textile Industry with different segments and sectors; therefore it has fragmented Sales and Distribution Network.

In Indian Textile Industry products are distributed mainly through following intermediaries as a part of Distribution Network:
  • Importers.
  • Indenting Agents
  • Distributors.
  • Wholesalers.
  • Retailers.
  • Dealers
  • Commission Agents.

Products are sold mainly through following marketplaces:
  • Small and Large Retail Outlets
  • Supermarkets
  • Retail outlets situated in Malls.
  • Shopping Websites (Using e-Commerce and Internet)
  • Company Owned Showrooms and Retail Chains.

Handicrafts Trade
Suggested Reading