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- Inspite of having diversified products, some part of Indian market is still untapped and market is price sensitive.
- Products are high priced in big and metro cities, which are beyond the reach of people belonging middle and lower middle class.
- Craft producers have to compete on price, quality and delivery for different segments.
- There is poor promotion for craft products in national market.
- There is lack of awareness about new traditions and among craftsmen
- It is difficult to balance the cultural and commercial value of handicraft products.
- Inadequate supply chain management and distribution reduces the sector’s commercial viability and economic sustainability.
- Lack of Technological support and training.
- Lack of Research and development for key handicraft sectors like, ceramics, paper making etc.
- There is shortage of skilled craftsmen and labor to match the competition.
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